From his controversial stunts on politics in the local rag, to the tales and adventures of his beloved Harley Davidson and his passionate divisive take on Advertising, it’s possible that you’ve heard of Mark Holloway.
Marks larger than life personality is certainly infectious and his overly active creative mind has him wildly jotting down a flurry of ideas that often come to him in the middle of the night. While not every scheme is practical it’s the job of Marks team to decipher the “flurry” and channel into structured plans that will get results for the clients. Mark is always thinking of the end goal. Increasing sales of our clients and thinking about what steps we will take to achieve the desire result.
While inspiration for clients is always running rife in his head, Mark does have a life outside of work. Miriam, his patient and quintessential soccer mum (not to mention the motor cross, piano lessons, netball, cooking and looking after the animals in between). Their five children (Rossi, Jackson, Ashford, Vinny, and Freedom ) are all a combination of their bull at a gate dad, and softly spoken mother. If you ever see the Holloway Family on holiday or even a weekend away you they it’s not uncommon to see their Previa bursting with all the necessities bar the kitchen sink. With a few car loads of family friends in tow a familiar sight are a few boat loads heading out to Mayor Island. While the Holloways are taking guardianship of their friends boat the 35 foot Mandolin Sailing boat (Marks other pride and joy) they make the most of every warm weekend during the Summer months enjoying dolphin watching and the odd catch of a Kingfish. Mark adds that he caught his first one a short time ago and with the excitement of young child eagerly smoked it and ate it right away onboard the vessel.
Mark is obsessive about advertising that works. Always full of enthusiasm and stories, he's the great encourager of the work environment. A great, powerful and creative salesman and with years advertising notched on his belt and he's always keen to sell you a new idea or concept. He enjoys sailing, hiking and of course riding his beloved Harley off into the sunset, destined for those far away places.
Got a question for Mark? Click here
At Holloways we have discovered – under the influence of many of the greats such as David Ogilvy, John Caples and Claude Hopkins - that it’s the words that make marketing work. If Ruby writes your selling copy you’re in good hands. Once I taught her, now she teaches me.
Welcome to Ruby’s bio. We don’t write our own here at Holloways, which in Ruby’s case is a crying shame. She wrote the bios for the rest of us and reading them you’ll find she spins a great yarn. Ruby writes, as comedian Bill Cosby says you must, ‘like she talks’. Listening to Ruby talk is fun, reading the words she strings together is that way too! That said it falls to me, Mark Holloway, to write Ruby’s bio.
I need in these lines to introduce you to Ruby the person, not just Ruby the writer. This is where the task gets a harder. Ruby is a dark horse. In a meeting she’ll defer to you and allow you to lead the discussion and lull you into a false sense that you’re getting your way. She does it with me and she’ll do it with you. Watch her! Within a week or two you’ll discover that your idea, your project has ended up being done Ruby’s way, and WITH your blessing. Which you will in the end, be very thankful for because Ruby is practical, a great judge of the best approach. She is a sensible judge of character, manager of people and practitioner of the Holloway Approach.
Ruby is a jack of all trades and a master of most of them. She has done just about everything at Holloways. She has managed our largest team of people, she has delivered seminars, organised major print projects, and managed massive marketing (and direct selling) projects for Holloways and for our clients.
As to her other interests – Ruby comes up with a new 'brilliant idea' or venture that she wants to get stuck into every day of the week. In summer it's easy to spot Ruby on her cherry red beach cruiser bicycle in the streets of Mount Maunganui when she's not charming Holloways and our clients into doing things her way, almost always to our benefit. She is also a bit of a book worm and can be found reading anything from "How to write advertising that sells" to the latest fashion bio.
Click here to ask Ruby a question.
Summer and beach towels and silver glitter shells, artist impressions and Macbook confessions, dark Swiss chocolate, and dancing in dresses, homemade birthday cards and cocktail lessons - these are a few of her favourite things.
Not just a designer within the four walls of Holloways, Nicole’s impeccable outlook towards all things creative are applied to all areas of her life…without even knowing it. You’re just as likely to find her on the floor with crayons alongside a group of excited kids while poking fun at the Minty wrapper cartoons as you are in a serious conversation with one of her clients about the launch of their new look.
With a Bachelor of Media Arts majoring in Graphic Design under her belt, Nicole has supported various events in the community by lending a hand. One of only a handful of designers in the country who are experienced in the design of Scientific advertising, Nicole has achieved the perfect balance for clients by combining the elements of Scientific Advertising without compromising the aesthetic elements resulting in a great overall look and feel while ensuring the work has the ability to increase sales.
An enthusiastic sports woman Nicole really will give anything a try. She has just completed a cold 21 days at Outward Bound and is currently training for numerous cycling events in the North Island as well as starting out another season on the hockey turf.
A keen fan of motorsport, Nicole often finds herself getting her hands dirty as it’s all hands on deck getting Dad Neil’s fire orange Mustang saloon up ready for racing at Baypark the next weekend.
Nicole is an old hand when it comes to covering a wide range of design areas; she has produced a variety of Medias. Print advertising, Promotional materials, tabloid, newspapers, identity creation and start up materials are just a few of Nicole’s specialties. She has worked with and alongside large corporations as well as small businesses. So what would Nicole’s perfect day be…? How about sitting on the beach with a few great friends, Macbook Pro out working on her latest design inspiration.
Got a question for Nicole? Click here
Coming from a large family, Steffan’s personality makes him fit right in as a loved member of our team. His enthusiastic energetic personality has seen him been dubbed as 'pup'.
Steffan is dedicated to making sure his clients have the great systems in place so that when the leads roll in, they get the best results. Wise beyond his years and with fresh ideas and a background in FMCG management, Steffan brings strong business beliefs and experience to his clients. Steffan strives on producing continuous results and is always busy coming up with smart refreshing ideas for growth for not only his clients but all of Holloway’s clients. He's relishing his new role as Senior Marketing Consultant and always looks forward to a challenge.
Steffan’s sales training is a key strength of his consulting style and you can tell that he truly knows that if followed the sales training will increase conversion dramatically!... Several clients have seen astronomical results with once client lifting 12 months work of sales in the first 3 months of the year.
Outside of work Steffan enjoys snowboarding or a relaxed round of golf. He’s also a pro in the kitchen and his partner April enjoys being on the receiving end of his gourmet creations whatever they may be. Many mornings on Steffan’s arrival to work are spent discussing his newest and latest taste sensation. Engrossed in keeping fit and healthy, he makes regular appearance at his local gym and swimming pools and often spends a Saturday fishing out on the family boat.
Qualified with a Bachelor of management studies through Waikato University, Steffan completed his degree majoring in Marketing. His previous background in FMCG has meant that he really understands the importance of increasing sales and getting a return on investment.
Click here to ask Steffan a question.
Cats, computers, clients, cooking, comedians and of course consultancy are just a few of the frequent phrases to leave Karen Brown's mouth.
As Marketing Assistant to Steffan, Karen has a big task ahead her as she sets foot in the consultants suite every morning. Managing Steffan means that Karen has developed a silver tongue, a golden touch and a mind like a steel trap. She is quick on her feet and great at juggling jobs with deadlines.
Karen has a Bachelor of Communication from Waikato University under her belt, majoring in Screen Studies and Communication Management and her extensive work at the Hamilton City Council has meant that Karen is a real all rounder when it comes to Holloways. Shes a whiz on the computers, not to mention being a skilled wordsmith, and her sharp attention detail means that she knows the consultancy system inside out and back to front.
Karen is currently in full swing planning her wedding to the lovely Chris in November, and in her spare time can be found in the kitchen whizzing up a batch of tasty muffins, reading, biking, or hanging out with friends. At pub quiz nights Karen's bound to show everyone up when it comes to the entertainment section - as resident movie guru and magazine lover she knows a thing or two.
Click here to ask Karen a question.
Mikkel is currently running the Holloway Gauntlet, fresh from study and bursting with energy and ideas.
Mikkel is the newest member to join the Holloway team. After growing up in Wellington, he completed a Bachelor of Commerce and Administration at Victoria University majoring in Marketing, Commercial Law and Accounting. Mikkel has been living in Blenheim until moving to Tauranga to take up the Holloways position and to make the most of the Bay lifestyle just in time for summer.
When it comes to marketing, Mikkel relishes the opportunity to give anything a go often adding in his insight whenever a challenge is presented. Mikkel enjoys strategising with clients and coming up with campaign ideas to ensure his clients are on the right track.
Outside of work, sports crazy Mikkel has dabbled in everything from basketball, soccer, water polo and as an ex premier rower he’s a dab hand out on the water.
Click here to ask Mikkel a question.
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The Motorcycle Diaries
If you know Mark you'll know that calling him a harley enthusiast is an understatement. Follow Mark's adventures up and down the country, from Northland right down to Central Otago as he battles freezing temperatures on the annual 'Brass Monkey' motorcycle ride...there will never be a dull moment in the motorcycle diaries - that is something Mark can promise you. Click here to read the latest entry.
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The Holloway Team at Play
While the Holloway team are known for their dedication to the job, there's also time for fun and games (team building) once in a while. See what we actually get up to when we're not putting campaigns together or out with clients.
Click here to see some of our adventures.
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