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Overnight I learned a lesson that changed my business life.
My two-year-old son was diagnosed with leukaemia. Suddenly I was catapulted into the world of hospitals, blood transfusions, chemotherapy and bone marrow transplants. A friend suggested I try a marketing campaign to ask people to pray for my son. Click here to read Marks story
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Would you like to know how to make far more money from your marketing without having to pay thousands to flashy ad agencies?
Now you can successfully D.I.Y your own marketing the Mark Holloway Way and save thousands on wasted ads!
If you are passionate about the success of your business, but feel you need a kick-start to get you going - my D.I.Y Marketing Workshop is exactly what you need. I’ve spent many years thinking about and working on the material in this programme. I am finally happy with it and ready now to offer it to you. My D.I.Y workshop provides step-by-step instructions on all the things you need to do to increase your sales and gives tips on how poor systems could be stealing your profits.
How to boost your Sales with Mark Holloway’s D.I.Y marketing workshop
Our full-day workshop teaches you to plan and then do your own marketing the Mark Holloway Way. You will receive a comprehensive workbook filled with detailed, easy to follow steps lets you write your own scientific ads, only do ads that are worth doing, and become an expert at using low-cost ways to get more customers spending more money.
What you will learn at our D.I.Y workshop
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Developing realistic marketing goals (time spent, revenue, profit margin)
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Uncovering the reasons people buy from you now
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Finding out what works in your current sales process
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Evaluating your current and past marketing
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Tools to develop your own marketing strategy
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Campaign ideas
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Uncover the Secret Strengths in your business – and turn them into your own sales-getting marketing plan!
The skills you will walk away with by the end of the workshop
Part one: Learn the truths we have discovered about marketing small to medium businesses in New Zealand.
Find out why we recommend that business owners like you throw out the university marketing text books and take an approach that has proven time and time again that you can turn marketing into an investment. We will show you how simple, cost effective (sometimes free) marketing is far more suited to New Zealand business than the flashy brand advertising pushed by the big ad companies. We’ll teach you the 17 irrefutable laws of scientific marketing and with those laws in mind we will guide you through the development of a marketing plan for your own business.
Part Two: Learn to look critically at where your business is at now and where it has been in the past.
Our workshop will show you the essential clues to look for in your business – these clues will show you why your customers are already buying from you, the things you should be doing again to generate more sales and the marketing messages that are likely to generate response. Part Three: Time to look at where you want your business to be, it is important right from the outset when you embark on improving your marketing that you are doing it for the right reasons. Take time to consider what you want from your business both financially and personally, it may not seem like it, but it will have a major impact on the types of marketing you choose to do.
Part Four: Learn the key elements that make up a good marketing plan.
Including the most common marketing activities that generate sales for small to medium business. Then explore how those ‘marketing plan essentials’ can work for your business too!
Part Three: Here is where we teach you to look at your marketing in terms of the 5 key areas of your business.
These areas are incoming enquiry/leads, conversion, average dollars sale value, frequency of purchase and profit margins. Remember gaining success from marketing is not always about getting more people through the door. In most cases you can have a long term sustainable increase in revenues and profit by selling more to the people who already buy from you.
And Finally: Plan out the campaigns that will boost your profits in the coming 12 months.
Get professional advice on what to consider and how to make life easier when conducting each campaign. This DIY marketing workshop is designed to get you on the fast track to marketing success. My team of consultants and I will guide you through the process of developing your very own strong marketing plan. When you walk away you will have a clear idea of the marketing that is likely to work for your business as well as the steps you need to take to successfully implement your marketing over the next 12 months.
I would like to book for the Mark Holloway D.I.Y workshop
Click here to find out more or to book your seat!
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Many businesses like yours have completed the full day workshop.
They all got way more than they bargained for!
“I’ve already learned heaps about my business. We are going to have much more control over our advertising and marketing now, and I’m excited about that.”
Sara-Lee, Stewart Motors, Whakatane
“What you’ve given us is as much coaching as it is marketing advice. The marketing advice will work to increase our sales because of the coaching you’ve included in this programme."
Peter, PCD Fire Systems
“You taught me all the things I already knew but had no system to make them happen! Thanks to you we’re going to be able to build a system that makes our whole sales team do all the things we know we should to increase our sales – but just never get around to.”
Gordon Smith, Direct Group/Stitch-It Embroidery.
“Went to Holloways DIY Marketing Course today in Tauranga – it was amazing! We got info crammed down our throats. I’m looking forward to marketing now, and I feel confident knowing I have the support of the Holloway team.”
Isaac Ludlow, Ludlow Homes, Hamilton
“I went because I want more time off AND YET STILL BE ABLE to grow my business. I’m pretty confident your DIY programme will do that for me.”
Goose, Haddock AutoSpray
“I have been inspired to work on my marketing and got my team involved with coming up with ideas and letting them know what we will be focusing on.”
Sara-Lee, Stewart Motors, Whakatane |
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