The free marketing tools and help section on this website has been designed to ensure that you that you can get stuck in and get started at your own pace. The tools have been put in place to assist your current level of marketing (or lack of it) and improve it. You can find specific tools such as how to go about certain types of advertising such as television, radio, or press or hints and tips about where to start if you have no idea what avenue you should be going down.
You will also learn how to measure your results which is something many businesses never do. By measuring your results you will be able to use what is working and apply it in other areas of your marketing. You will notice that there is lots of information about low cost ways to make marketing work. You won’t find flashy expensive ways because while these sorts of things often look good they don’t necessarily get you results and most small to medium businesses don’t have money to throw at marketing in the hope of it working. Our tools and help are in most cases low cost and simple yet proven effective ways to get the most out of your marketing dollar spend and get a return on your investment.
Unless you like wasting money on advertising - you must read this!
DON’T! Even think about improving the look of your ads until you’ve got the message in your ads sorted out. What you say in your ads is four-five times more important than how your ad looks. DON’T! Use too many words in white type on a black background. It’s harder to read! DON’T! Forget to mention your company name and phone number AT LEAST THREE TIMES in radio advertising. Click here to read the other 23 don'ts before you waste any more money this year!
People say they hate the infomercials on TV and they grumble about direct mail catalogues in their letterboxes – BUT boy do they spend money as a result.
Businesses that test and measure their marketing quickly discover that it’s often the ads that people hate that do the most selling. So before you start marketing to build your business you need to decide whether you have the courage to see it through. Successful business people like Michael Hill and Stephen Tindall of the Warehouse ignored people’s negative comments about their ads – people said they didn’t like their ads, yet they spent millions as a result of seeing them. Click here for free common sense ad help
We all hear stories about companies who make it big on the web, but web success is not easy. Building an expensive website will not drive your sales up.
Too many companies have websites that look like brochures with very little information on the home page. One of the most effective ways to boost business is through your website. But has it ever worked for you? Probably not! Click here to learn simple ideas on how to get your website working for you.
Some advertising people think that as long as you send something in the mail, it is likely to be effective. Wrong, very wrong!
Direct mail can be more effective than almost any other advertising. If you make it interesting to the reader, they will actually sit down and concentrate on it (rare for advertising). But if you do not interest them, it will fail. Click here to read the secrets of direct mail
Simple steps to getting excellent sales results from mail box flyers.
How to tell your best selling story, why black and white flyers work and why its OK to put your flyer in a mailbox that is already full! Click to read the simple steps to getting excellent results from your mailbox flyers
You don’t need to spend lots on radio, but if you use it sensibly it can generate sales you wouldn’t have achieved otherwise!
Most radio ads are a waste of money! The problem isn’t with radio, it’s the people who write the ads. They don’t know how to make them sell! If you follow these tips you can help them get it right. The first step is to ask yourself what your customers are really interested in, so that you can talk to them about it in your ad. Click here to read 3 easy ways to get results from a short radio campaign
Don’t try to make your ad look flash, it costs too much and doesn’t work! ‘Professional’ looking ads will make you feel good, but seldom - if ever, boost sales.
We have developed useful techniques to get your TV ads working even on a lower budget aswell as help and headline ideas to get you started. Click here to read
DON’T use silly clever headlines that amuse you, but mean nothing to your audience!
Use local traffic jams to your advantage – where traffic is slow, use more words! DON’T be fooled into thinking that as long as your billboard gets ‘noticed’ sales will follow – 80% of the time it doesn’t work! AVOID the mistake most billboard advertisers make! REMEMBER that on a billboard your message pulls more sales than your picture! Heres 4 steps to increasing your sales with billboards!
Holloway’s guide to writing plain English marketing strategies.
Managers who prefer simple, pragmatic thinking will enjoy it. If your marketing strategy is to produce effective advertising, it should be brief, and address the real issues. The 8 steps are actually 8 questions. Put each question at the top of a new page, make it your heading, and then under your heading write the answers. Click here to read
Most businesses have no idea how to measure their ad results. Consequently, they never find out what works.
Holloway’s have developed this easy way to measure ad results. NOTE TO CORPORATES; Don’t be put off by the simplicity of this method – it works better than what you’re doing now! By Following these two simple steps, you will be able to set up a system that all members of your team will be able to follow. Click here to learn this common sense method
At last! How to successfully brand your company without all the silly 'hoo-hah' that design shops and ad agencies charge you for.
Used correctly, branding builds ‘a strong awareness of your product (and the benefits it delivers) so that people will want to buy from you’. But, “ad people” have ruined branding, by making it into the shallow pastime of entertaining people with cool advertising that is almost always remembered, but may not have much effect on sales. Click here to learn the do's and don'ts of branding and simple advice on how to build a successful brand
The interesting thing is that all successful businesses – the ones who grow huge from marketing – are using the five boxes to get better results, even though many of them are not even aware of it.
This simple formula shows you where your leads are coming from, how these leads are being converted into sales, their average spend and what profit you as a business owner make. It provides you with a powerful picture of where your business is at and where you need to increase your time and effort. Click here to learn this insightful tool
Last week one of my readers emailed me, I gave her this advice on six simple ways to use your ‘list of customers’ to boost sales. Her sales went up 2 days later! Here are six simple ways to use your ‘list of customers’ to get double your responses – and cut the amount you spend on ads in half. Click to read
Next time an ad rep or someone from an ad agency or design shop tells you one of these lies, throw them out on the street! Click here to read
1. Much of your turnover comes from repeat customers – advertising to them can be a waste of time and money!
But talking to them is sensible, personal and effective. You know who these people are. You don’t advertise to people you know, you talk to them. Click here to read on
Wealthy business people get that way because they know which marketing to do, and which to stop.
What about you? Click here to read
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What our clients say about us
"Holloways are able to provide an interesting and exciting approach to advertising campaigns. Their approach is derived from years of experience of Mark Holloway. Mark understands the difference in which small to medium business’ need to apply marketing compared with the large companies, with million dollar advertising budgets.
With Holloways it is really refreshing to have an account manager who is able to identify with our products and services and what we are trying to achieve, and show complete commitment to us, with setting goals and working with us to achieve them.
Their ‘ownership’ of our marketing really comes across, as they always refer to us as ‘we’ during discussions and updates with sales and advertising campaigns.
In addition, we have had great ideas presented to us to implement on our website. This is exciting as the internet is how customers research and shop these days, and through Holloways we will have a website that will be informative and interactive."
Paul Farrell
Coastal Motorhomes and Caravans Ltd
Whakatane
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