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Telecom - what the hell are they up to?
February 2010
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A simple way to check if your ads are working
February 2010
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Why people who don't try and 'sell' often sell the most
February 2010
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Pushy sales people are a pain in the ass
January 2010
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How to find out what your customers think about you
January 2010
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Get more sales from newspaper and radio
January 2010
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How to keep your marketing costs low and guaratee results
January 2010
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3 ways to get existing customers to spend more
December 2009
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Give your newspaper ad a 'KICK IN THE PANTS' with a better headline
December 2009
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Which is best - radio or newspaper?
December 2009
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Never, never, never give up!
December 2009
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Why your business doesn't grow
November 2009
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How to stop spending so much money on advertising
November 2009
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What the hell are you doing?
October 2009
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What works and what doesn't in marketing
October 2009
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2 reasons you may not need an Ad
September 2009
Is there any point in running ads for your business or are there effective alternatives that will cost you less? Watch this video and find out why your current customers and your “customer list” is so important to your business when it comes to marketing. You’ll also learn about your conversion rate which can be your greatest strength or weakness when selling your product or service.
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The key to writing copy that will sell.
September 2009
Be careful that you are not confusing the features and benefits of your product or service in your marketing! Here's how to make the difference clear.
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The boss is your secret strength!
August 2009
Why is the boss, or alpha male or female, in your business so critical to the success of your marketing and here's why you need to find out and locate who that person is. |
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Why your business succeeds in spite of your marketing.
August 2009
Your business succeeds day-to-day because of referrals, word of mouth and the people that you deal with and it's what you say to those people that is important! |
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It's OK to make mistakes
August 2009
The facts are that 80% of small to medium businesses in New Zealand go broke in the first 5 years - which suggests alot of us are going to make mistakes - but remember making a mistake is OK. |
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About our breakthrough FREE Marketing Seminars.
July 2009
Upskill your marketing knowledge and learn common sense solutions to get you through the recession - all for free! |
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Salesman of the day - Graeme the busker.
July 2009
In downtown Christchurch, in the bitter Winter cold, I discovered Graeme the busker. This one is a must-watch! |
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Best salesman of the day award.
July 2009
In this case, saleswoman of the day. |
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Worst salesman of the day award.
July 2009
My experience with Air New Zealand's new check-in system. |
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Who's going to remember you?
July 2009
Who's going to remember you when your gone, and what are you doing about that right now? |
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PUT PEOPLE FIRST and the money will follow.
July 2009
Why you should helps others make money and succeed instead of looking for it yourself. |
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Why you need long headlines on your website.
June 2009
Beware of the designers out there advising you to run short headlines on your website - here's why long headlines on your website and why your entire site should be absolutley crammed with information - remember it's the message that makes your marketing work! |
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The seven touches.
June 2009
The importance of preparation when selling and the 'magic' seven touches that will make you much more likely to close the sale. |
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Why you must learn to love selling.
June 2009
The dilemma that us 'baby-boomer' bosses have with the love/hate relationship with selling! |
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WHY YOUR MARKETING FAILS - Do you know your secret strengths?
June 2009
Step 3 on why your marketing isn't working. How to determine what the secret strengths of your business are and how to apply this to your marketing. |
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WHY YOUR MARKETING FAILS - The more you tell, the more you sell!
May 2009
What should be in your marketing? Here's my third step on my your marketing fails, the things that you should talk about and why your marketing should be absolutley crammed with information - because it's the message that makes your advertising work! |
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WHY YOUR MARKETING FAILS - Bloody silly advertising people!
May 2009
This is a subject I get a little bit heated up about and a bit cross! Why don't my ads, or my brochure, my flyer or my website - why doesn't my marketing work? There are quite a few steps to the answer, but here's step one. |
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GIVE YOUR PEOPLE WINGS TOO - You can't fly your business on your own!
May 2009
Here's an important lesson for bosses and managers - myself included. Why you should invest responsibility and freedom in your team and let them fly your business.
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