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We help small to medium businesses increase their sales overtime! Our team are dedicated to achieving tested and measured results for your business. Click here to meet the team
If your business is lucky enough to become part of this wonderful way to market, your Holloway Marketing Consultant will call you every week.
Your Consultant will spend the first month learning everything they can about your business. We call this the ‘discovery period’ and it allows us to learn your secret strengths – without which your marketing will never work. Read more
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Did you know that testing and measuring your marketing is the most effective way to boost your sales and profits?
In early 2006 Mark Holloway invented a RADICAL NEW WAY TO MARKET SMALL TO MEDIUM BUSINESSES – now his methods are revolutionising the way everyday businesses in New Zealand are marketing themselves.
Mark Holloway says that his company’s Marketing Consultancy is only radical because it works, when so much other marketing does not! Holloway has just walked out of another of his business-changing seminars. As always there is a crowd of businesses at the seminar who want to talk further.
Holloway says this is because so many small to medium businesses (SMEs) in NZ are suffering and don’t know what to do about it. “No one is helping these business people. Thousands of them go broke every year because they don’t know how to increase their sales or get better results from their marketing. The biggest pity is that it is such a simple problem to solve.” Holloway says company owners get the sales and marketing part of what they do wrong because they ARE SO BUSY WORKING IN THEIR BUSINESSES that they never get the time to do the things that will make their marketing work better and increase their sales. The businesses who take on a Holloway Consultancy are experiencing a whole new way to market themselves AND IMPROVE THEIR LIFESTYLES AND INCOME! Holloway says the Marketing Consultancy takes three years to bring such phenomenal results, but his clients are more than happy with this because they are fed up with years of mediocre marketing results.
6 simple ways a Holloway Consultancy can bring your business huge growth
1. We do our homework first.
Instead of rushing in and making ads, brochures and websites, Holloways spend a month asking questions first. “This lets us find out WHICH MESSAGES ARE LIKELY TO WORK in marketing and advertising." |
2. We train you to sell.
When a business gets more enquiry they have trouble converting all the enquiry into sales. As a result they lose most of the potential new sales. We teach you how to sell before the demand starts. |
3. We test and measure MANY different ways to advertise.
To increase sales your business needs to have five or more SUCCESSFUL WAYS to generate new leads. We keep testing until that happens for you. |
4. We don’t stop training your people to sell, ever!
We keep training them, we keep measuring their results and keep helping them to improve. Training once is not enough! |
5. We build an inventory of what works for you (and what doesn’t).
Your business keeps repeating its failures because you never record them. We record all your marketing results, the success and the failures, so you NEVER REPEAT THE FAILURES. |
7. All it costs is the price of one staff member.
Our monthly fee which is around the equivalent of the cost of an extra staff member. Yet for that price you get the expertise of the entire Holloway team. You pay for the equivalent of one junior but get the expertise of our trained professionals. |
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Mark Holloway has developed a way of marketing that has helped hundreds of New Zealand businesses because it works!
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Is your business on track to receiving massive profits in the next three years?
While you are not going to experience magnificent results over night, you've got to get the ball rolling. By following this managable three year plan, you won't be rushing things, so chances are it's not going to overwhelm you (time and money wise) meaning you're more likely to get to the finish line. Click here to read how the Consultancy works.
If your business is lucky enough to become part of this wonderful way to market, your Holloway Marketing Consultant will call you every week.
Your Consultant will spend the first month learning everything they can about your business.
We call this the ‘discovery period’ and it allows us to learn your secret strengths. Click here to read more |
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Have you realised that your business survives inspite of your marketing, and not because of it?
If you want your marketing to work it will have to be much more sensible and basic than most of the things you’re doing right now.
The good news is that the simpler things cost less! Here are four steps to SPENDING LESS and getting RESULTS FROM YOUR MARKETING.
1. THINK OF EVERYTHING YOU DO (TO MAKE A SALE) AS MARKETING. It’s not just ads and websites, it’s phone calls to follow up a quote.
What you say when you phone a prospect has more chance of getting you a customer than most ads ever will. The same goes for customer evenings – did you know that even discount retailers like Bond and Bond get most of their sales from repeat business? Getting the phone numbers and emails of everyone who ever buys from you is much more important than running an ad. Are you doing that?
And what about phone calls to customers just to ask them if they were happy with the panel beating job you did for them, or the way you mowed their lawn, or the jacket, or lounge suite or pet puppy they bought from you. I guarantee you’ll get more sales doing that than from many of the ads you’ve run. Shyness is no excuse! Michael Hill was painfully shy, but look at him go!
2. TEST AND MEASURE EVERYTHING YOU DO. But keep it simple!
You don’t need to get clever. For instance; say you phone 100 past customers and invite them to a special evening. If 20 of them say they are interested jot that statistic down – (100 calls/20 said yes = 20% conversion rate). You didn’t need a computer for that did you!
- Just before the customer evening you’ll need to phone them again to check they’re still coming. If half of them say they can’t make it jot that down too – (20 followup calls/10confirmations = 50% conversion rate)
- Those figures tell you what to expect next time. If you want 30 people at your customer evening you’ll need to call 300 people. But don’t panic – many businesses get better results with smaller numbers.
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3. MOST OF YOUR BUSINESS COMES FROM REFERRALS. So say in your marketing the same things you say to people you talk to in person.
The reason your ads, emails, letters and websites fail is because the message is wrong. Let’s be honest most of them don’t even have much of a message – just a list of why you’re so good, or so cheap or so fast or whatever. Who cares? Your customers don’t, they care only about themselves.
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"So work out what it is that you’re already saying and doing that seems to at least get you by. That’s what you should be saying in any marketing! So for example if a mechanic attracts a lot of business because he explains to people what’s wrong with their cars, and how to spot problems – then what should he say in his marketing? You guessed it! He should be giving advice on what’s likely to be wrong with your car, how to spot it etc. "
Ruby Grant, Holloways Client Liason |
4. WHEN YOU KNOW WHAT TO SAY it will be obvious what sort of marketing you need to use.
The best way I can demonstrate this is to carry on the example of the mechanic. Now he knows he needs to give advice, just like he gives in person, but this time in his marketing. Marketing will allow him to give that advice to more people. Marketing is just mass communication. He could give that sort of advice in a newspaper ad, but that would cost him a lot. What if he was to hold a customer evening, a kind of mini night class on how to spot problems with your car before they happen and save money on repair costs as a result. Or if he’s too shy to do that he could get someone he knows, who is not so shy, to do a wee youtube video on the same subject and then email it out to all his customers who say they’d like to have that information. Pretty soon they’ll be flicking it to their mates. Excellent marketing and just about FREE! |
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