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Is your business on track to receiving massive profits in the next three years?

While you are not going to experience magnificent results over night, you've got to get the ball rolling so the results will actually start to happen for you and your business. By following the Holloway Consultancy, you won't be rushing things, so chances are it's not going to overwhelm you (time and money wise) meaning you're more likely to get to the finish line. Read

3 ways to increase sales without spending money on ads

Don't buy any advertising until you read this!

Next time you talk to an ad rep, or a salesperson from a website company, think hard before you buy anything.

1. Your business is still running because of your own hard work and common sense.

Your success has very little to do with advertising – so please don’t be panicked into buying the first newspaper or radio ads (or website or printing deal) you get offered. You’ll only regret it!
When the tough times start you’ll be hounded by ad reps and advertising agencies and website companies. When they come knocking at your door they’re trying to boost their own sales, not yours.
Which is why you should do some serious thinking before you spend any money on the things they offer you. I have spent 30 years testing ways to increase sales in businesses like yours and have found there are much more effective, and lower cost ways to boost sales and profits than advertising.

2. It can be as simple as changing the things you say to customers when they visit your business.

A few different words can have a dramatic increase on your sales. And before you say “that’s ok if you’re a retailer” this secret has worked just as well for plumbers, solicitors and accountants!! And it’s so cheap that it’s almost embarrassing.
We’ve also discovered that most kiwi businesses get 60% or more of their turnover from people they’ve already dealt with – and that there are obviously much cheaper ways to talk to existing customers than advertising – letters, phone calls and customer evenings to name a few.
We’ve learned that a simple phone call to your customer can result in more sales than any ad. We’ve learned that customer evenings are actually incredibly popular with your customers.
The most important thing you can remember in the tough times ahead of you this year is that you already know most of what you need to do – it’s the stuff you did when you first started your business.
Of course it’s going to mean harder work and a more hands on year for you – so if you’d like someone to share the load and do a bunch of the planning and work for you – someone to bounce ideas off, someone to give you direction we’d love to help. That’s where Holloway Consultants come in. We work through every step with you. We produce a plan for you and then we help you implement it.
We coordinate people and projects for you.

3. We deal with the ad reps for you.

We help you test and measure to find what really works and what doesn’t, which means when the ad reps come knocking we can take the hassle away from you if it's not the right avenue for you to be marketing.

Use the five magic boxes in your marketing to bring more results

The interesting thing is that all successful businesses – the ones who grow huge from marketing – are using the five boxes to get better results, even though many of them are not even aware of it. Click here to find out how you can measure where your leads are coming from and how you can turn these into sales!

So you want to do everything you can to ensure your business is getting results from its marketing?

If blowing your budget on ads is not going to be the tested and measured best way to get your business results don't do it! For more free marketing help that doesn't have to mean spending money on ads check out our Free Marketing Tools and Help page.

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FREE Marketing Tips for Kiwi Businesses!

Our regular FREE Marketing Tips for Kiwi Businesses newsletter is avaliable now by email. We’ll send you frequent free information packed with tried and tested ways to increase enquiry’s and convert more sales. We’ll also teach you ways to sell more to existing customers and why it’s so important to look after the customers you already have. You’ll learn what sort of media works best when advertising and why this is. These top tips come from the Holloway team’s own experience of our internal marketing as well as things we have learnt through providing marketing expertise to clients all around new Zealand. With regular updates emailed to you, you won’t want to miss any of them. Simply complete the form to the right, to receive this newsletter jam-packed with helpful information and advice.

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