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A team of Advertising, Marketing and Sales Coaches

We help small to medium businesses increase their sales overtime! Our team are dedicated to achieving tested and measured results for your business. Click here to meet the team

Increase your sales without increasing the amount you spend

Hi, Mark Holloway here.

I want to talk to you about reducing your advertising spend and increasing your sales. If this sounds like a bit of you click here to email me your name and phone number and I will give you a call.

5 ways to use Holloways to increase your sales

1. FREE: Use our website to study the huge amount of FREE information provided there to help you increase the revenue of your business. Our Free Marketing Tools Library is packed full of free help and tips on all forms of marketing and advertising!

2. FREE: Attend one of our many NEW SEMINARS that teach you to identify the things that hold your business back and then deal with them. Email us for details of the next seminar in your area.

3. FREE: Request a Free Information Pack which is jam packed full of information about marketing your small to medium business even through a recession.

4. FREE: Marketing Evaluation with one of Holloway’s experienced team. We will work with you for two hours to ensure your business is equipped with the tools to move forward and boost your marketing profits.

5. BECOME A HOLLOWAY CLIENT: After our free two hour consultation we will allow you to evaluate your marketing and help you decide whether you would like to use either of the these Holloway Services, our Full Marketing Consultancy or our DIY Marketing Programme

Early last century the chief of Johnson and Johnson, then one of the world’s largest advertisers, said this about his advertising “We know half our ads work, we’re just not sure which half”. Nearly a century later, thousands of New Zealand business people are still forced to utter the same sad statement – “We don’t know if our marketing is working.” Enter Holloways, a company with a mission read more...

Keen to unlock the true potential of your business but never have the time to really concentrate on marketing?

As business owners, we can often get stuck working in our business rather then on it. Our Marketing Consultants guide you by the hand toward great marketing results through our proven systems.

“Holloway’s has helped us to improve our sales training. We now have a much shorter sales process and the sales training has helped us to sell even more!” Tony Hill Tuaropaki Communications

Click here to find out how the Holloway Consultancy can deliver wonderful results over time

How to write an ad that works!

"Your customer is NOT interested in your business – they’re human, which means they care most about themselves! Research shows that the ads that work best concentrate on what the customer is interested in." Ruby Grant, Client Liason. Click here to read on

How low cost direct mail can be more effective than most other advertising

"Some advertising people think that as long as you send something in the mail, it is likely to be effective. Wrong, very wrong!" Steffan Hudson, Senior Marketing Consultant. Click here to find out how you can use this cost-effective marketing tool

Concerned about the future of your business but can't afford expensive marketing?

If you are passionate about the success of your business, but feel you need a kick-start to get you going - my D.I.Y Marketing Programme is exactly what you need.

“I’ve already learned heaps about my business. We are going to have much more control over our advertising and marketing now, and I’m excited about that...I have been inspired to work on my marketing and got my team involved with coming up with ideas and letting them know what we will be focusing on.” Sarah-Lee Sisson Stewart Motors, Whakatane

Click here to find out more about our D.I.Y marketing programme

What is 'Scientific Advertising' and how this type of marketing works better to help SMALL and MEDIUM businesses boost their profits!

Ad men like David Ogilvy, Clyde Beddell and John Caples had all been angry when they learned about the money that business people were handing over each year for ads that didn't sell. Scientific Advertising approaches marketing the same way a scientist approaches finding cures for diseases.

“With the Holloway consultancy, I found their approach professional and easy to understand. We ran 20 press ads (and more because they worked) and found several key products that always sell. The approach is different and it’s common sense and that’s what I like.” Ashley Milliken Furniture Court, Timaru

Click here to learn the simple steps of Scientific Advertising

This weeks FREE Marketing Tips video

Do you want to do everything you can to ensure your business is getting results from its marketing?

Our free marketing tools and help section on this website has been designed to ensure that you that you can get stuck in and get started at your own pace. The tools have been put in place to assist your current level of marketing (or lack of it) and improve it. You can find specific tools such as how to go about certain types of advertising such as television, radio, or press or hints and tips about where to start if you have no idea what avenue you should be going down.

Latest articles

Why paying for someone else's database is just plain lazy, as well as a waste of time and money click here to read
The 7 touches that lead to the golden sale click here to read
3 Ways to increase sales without spending money on ads click here to read
How you can successfully D.I.Y your own marketing the Mark Holloway way click here to read

Want FREE Marketing Tips sent to you?

Our regular FREE Marketing Tips for Kiwi Businesses newsletter is avaliable now by email.

We’ll send you frequent free information packed with tried and tested ways to increase enquiry’s and convert more sales. We’ll also teach you ways to sell more to existing customers and why it’s so important to look after the customers you already have. To subscribe simply scroll to the bottom of this page and fill in your details.

How to get real results from your press advertising

Want to know how to write ads that actually work? Then stop thinking about your business for just a minute and put yourself in your customers shoes. Click here to read

Want to get more business and customers from your website?

Click here to read our 6 simple ways to increase enquiry and the answers to our 10 most commonly asked website questions

How to use the secrets of direct mail to make your marketing work?

Some advertising people think that as long as you send something in the mail, it is likely to be effective. Wrong, very wrong! Direct mail can be more effective than almost any other advertising click here to read how.

Newsletters - a waste of time?

I used to think customer newsletters were a waste of time, that was until I wrote one that increased business by 10% in just one issue. Click here to read the 4 reliable ways to get business from your newsletter.

Does Radio work?

You don't need to spend lots on radio, but if you use it sensibly it can generate sales you wouldn't have achieved otherwise. Click here to read 3 easy ways to increase response.

How to double (at least) the responses you get from your marketing and cut your ad budget in half!

One of my readers recently emailed me, I gave her this advice on six simple ways to use your ‘list of customers’ to boost sales. Her sales went up 2 days later! Here are six simple ways to use your ‘list of customers’ to get double your responses – and cut the amount you spend on ads in half. Read

What our clients have to say

“We’ve found the planned marketing that Holloways have suggested as a real insight into our marketing. We’ve got our team doing the sales training which we’ve found to be a huge success. The whole team is taught to take part and share experiences as well as learning the key steps to actually closing a sale and it’s a really cost effective way to increase our sales. We’re seeing great results so far.”

Jason and Kim Barry Linkup Paints (BOP) Limited

"Working with you has been one of the best investments I have ever made in our business and the single biggest challenge it has created is “How to handle the number of leads” which we were not prepared for. Thank you again, we look forward to working with more and taking our business to another level."

Ralph McBeth McBeth Plumbing & Gas, Taupo

Want free marketing tips delivered straight to you inbox?

FREE Marketing Tips for Kiwi Businesses!

Our regular FREE Marketing Tips for Kiwi Businesses newsletter is avaliable now by email. We’ll send you frequent free information packed with tried and tested ways to increase enquiry’s and convert more sales. We’ll also teach you ways to sell more to existing customers and why it’s so important to look after the customers you already have. You’ll learn what sort of media works best when advertising and why this is. These top tips come from the Holloway team’s own experience of our internal marketing as well as things we have learnt through providing marketing expertise to clients all around new Zealand. With regular updates emailed to you, you won’t want to miss any of them. Simply complete the form to the right, to receive this newsletter jam-packed with helpful information and advice.

Signup for our FREE 'Marketing Tips for Kiwi Businesses' Newsletter

Simply complete the form below to receive free helpful information and advice on marketing, sales and advertising delivered right to your inbox!