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Are you unsure of the marketing that is actually working for your business and want to know how to best boost our marketing profits?
A common problem many businesses have is not knowing what has worked in the past when marketing, not to mention what hasn’t worked.
Believe it or not both are just as important as each other. If you know what does not work, you will have a good basis to work with when figuring out what not to continue on with in the future. If you want a starting point, a place that you use as a base to build your marketing, ensuring it goes from strength to strength book in for your free Marketing Evaluation today.
How a little boy with cancer inspired his father to invent a new marketing method
"The horrible situation of my young son led me to try a style of marketing that has now helped hundreds of New Zealand business owners."
Click here to read Marks story
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We could talk about our business and our services until the cows come home but we're sure that you're far more likely to want to listen to what our customers and clients have to say about us.
"Holloways are able to provide an interesting and exciting approach to advertising campaigns. Their approach is derived from years of experience of Mark Holloway. Mark understands the difference in which small to medium business’ need to apply marketing compared with the large companies, with million dollar advertising budgets.
With Holloways it is really refreshing to have an account manager who is able to identify with our products and services and what we are trying to achieve, and show complete commitment to us, with setting goals and working with us to achieve them.
Their ‘ownership’ of our marketing really comes across, as they always refer to us as ‘we’ during discussions and updates with sales and advertising campaigns.
In addition, we have had great ideas presented to us to implement on our website. This is exciting as the internet is how customers research and shop these days, and through Holloways we will have a website that will be informative and interactive."
Paul Farrell
Coastal Motorhomes and Caravans Ltd
Whakatane
“Throughout the consultancy, Holloway’s has helped us to improve our sales training. We now have a much shorter sales process and the sales training has helped us to sell even more! Our testing and measuring has also identified campaigns which we know work for our business.”
Tony Hill
General Manager, Tuaropaki Communications, Taupo
To all the Holloway Team,
We have been involved with your team for almost a year now and it has been an unforgettable experience.
As a smaller Plumbing company with eight employees we have always relied on our reputation to bring in work and have never seen the need to spend money on marketing, (we didn’t notice the market changing).
However looking back over the past year I now have a clear picture of how far our company could have gone with good marketing systems in place and wish we had opened our eyes sooner.
Any marketing we did in the past was restricted to “Hit & Miss” advertising in newspapers, Yellow pages, Magazines etc. We had no idea where our work came from or how effective our advertising was. The Holloway approach has produced greater results at no extra cost and has bought us closer to our Clients than any other attempt we ever had.
Working with you has been one of the best investments I have ever made in our Business and the single biggest challenge it has created is “How to handle the number of leads” which we were not prepared for. Thank you again, we look forward to working with you again in 2009 and taking our business to another level.
Regards
Ralph McBeth
McBeth Plumbing & Gas, Taupo
“We’ve found the planned marketing that Holloways have suggested as a real insight into our marketing. We’ve got our team doing the sales training which we’ve found to be a huge success. The whole team is taught to take part and share experiences as well as learning the key steps to actually closing a sale and it’s a really cost effective way to increase our sales. We’re seeing great results so far.”
Jason and Kim Barry
Linkup Paints (BOP) Limited
“I’ve already learned heaps about my business. We are going to have much more control over our advertising and marketing now, and I’m excited about that...I have been inspired to work on my marketing and got my team involved with coming up with ideas and letting them know what we will be focusing on.”
Sara-Lee Sisson
Stewart Motors, Whakatane
“What you’ve given us is as much coaching as it is marketing advice. The marketing advice will work to increase our sales because of the coaching you’ve included in this programme."
Peter Dunkin
PCD Fire Systems
“You taught me all the things I already knew but had no system to make them happen! Thanks to you we’re going to be able to build a system that makes our whole sales team do all the things we know we should to increase our sales – but just never get around to.”
Gordon Smith
Direct Group/Stitch-It Embroidery
“Went to Holloways DIY Marketing Course today in Tauranga – it was amazing! We got info crammed down our throats. I’m looking forward to marketing now, and I feel confident knowing I have the support of the Holloway team.”
Isaac Ludlow
Ludlow Homes, Hamilton
“I went because I want more time off AND YET STILL BE ABLE to grow my business. I’m pretty confident your DIY programme will do that for me.”
Goose Haddock
Haddock AutoSpray
“We worked with Holloway’s for about two years. Amongst the campaigns we have worked on, there have been two main projects that have been important to helping us become more sales focused. The first, was to encourage and teach us how to hold seminars for woodlot owners, which have proven to be a great source of new leads. The second, was producing a newspaper for farmers. The broadsheet provides advice and information on how to maximise their return on forestry investment. Most of our clients and team are normal, down to earth people, they like the informative approach to advertising that Holloway’s offer.”
Peter Weblin
Marketing Manager, PF Olsen
“With the Holloway consultancy, I found their approach professional and easy to understand. We ran 20 press ads (and more because they worked) and found several key products that always sell. The approach is different and it’s common sense and that’s what I like.”
Ashley Milliken
Ashley Milliken Furniture Court, Timaru
"...the first month of the Holloway programme involved a discovery period where both Holloways and I learnt more about our business and our secret strengths. A very professional marketing plan was compiled and written at the end of three months. This document is a very useful asset and formed the base for the marketing programme..."
Phil Sinton
Managing Director, E W Sinton Ltd
“Holloway’s way of portraying Credit Union on TV has brought people through the door, and a big gain in business”.
Dave Oliver
Credit Union, Mt Maunganui
“I saw the Holloway’s ad and I knew that if they could give me what they said they could, it would be a huge boost for my new business. I met the team and after talking to them they were able to produce an ad for me which has had fantastic sales results - just what they promised, and a great start for my new business!”
Wendy Talbot
“We used Holloway’s’ Strategic Advertising approach for 11 years and it always worked for us.”
Brian Scantlebury
"When we use Holloways our advertising almost always brings surprising results. What's more, our competitors all over the country comment on what we are doing".
Warren Huband
Hubands Retravision
"Holloway is mad about advertising. He believes good advertising to be the solution for the commercial world’s ills. I have watched him create fresh, effective advertising messages for years and consider him one of the best in the business."
Kennedy Warne
New Zealand Geographic |
Our Free Marketing Tools and Help Resource
This resource on our website has been designed to ensure that you that you can get stuck in and get started at your own pace. You can find specific tools such as how to go about certain types of advertising such as television, radio, or press or hints and tips about where to start if you have no idea what avenue you should be going down. Click here
Because the Holloway team are always testing and measuring the marketing of their clients as well as Holloways own, they are always learning things that could be of value to you which is why they all contribute to the Free Marketing Tools and Help library. It is regularly updated so you can continue to learn tips to help your marketing - especially through the Recession.
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What is 'Scientific Advertising' and how this type of marketing works better to help SMALL and MEDIUM New Zealand businesses boost their profits!
30 years ago, as a young creative, I was fortunate enough to land a job with the famous publisher Barry Colman (Publisher, National Business Review). Mr Colman's contempt for 'creative' brand advertising was already legendary. He had discovered a better way, a way that was much more likely to increase his client's sales. I would like to be able to say that Colman's way was new and revolutionary, but I cannot. He had simply taken time-tested principles from great newspaper editors and television chiefs, and adapted them to work in advertising.
I had spent years training as an advertising creative, so I was horrified when he demanded I stop making the witty and entertaining 'brand' ads that so impress all creative people. My job, demanded Colman, was not to impress other creatives, it was to impress the public, and to do it well enough to get them buying my client's products.
So I was forced, thank goodness, to learn what does work. And so I set about developing my approach - something I could offer my clients with a clear conscience... Click here to read Marks story |
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